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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07051_Field_TCUM T616.txt
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1996-04-10
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865b
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16 lines
the typewriter has splintered woman from the home and turned
her into a specialist in the office, the telephone gave her back
to the executive world as a general means of harmony, an
invitation to happiness, and a sort of combined confessional-
and-wailing wall for the immature American executive.
The typewriter and the telephone are most unidentical
twins that have taken over the revamping of the American girl
with technological ruthlessness and thoroughness.
Since all media are fragments of ourselves extended into
the public domain, the action upon us of any one medium
tends to bring the other senses into play in a new relation. As
we read, we provide a sound track for the printed word; as we
listen to the radio, we provide a visual accompaniment. Why
can we not visualize while telephoning? At once the reader will